Progress of sustainable agriculture
Sustainable production of raw materials
It is imperative that ジャック ポット ドラクエ 11albee Group addresses global warming caused by climate change and ジャック ポット ドラクエ 11onservation of natural capital. By working to ensure the stable quality and procurement of domestically grown potatoes, our key ingredients, together with producers and our stakeholders, we will promote progress in the area of sustainable agriculture.
Main initiatives
Sustainability to improve agriculture through its potato cultivation techniques
Developing new potato varieties
The biggest risks we face in procurement are the impact of climate change and the spread of pests and other invasive elements. In response, we are collaborating with research institutions at home and abroad to develop new potato varieties that are heat tolerant and disease resistant.
ジャック ポット ドラクエ 11oroshiri variety that was registered as a new proprietary variety by the Calbee Group in 2017 is more pest- and disease-resistant than existing varieties and is expected to produce larger harvests. We will continue to promote ジャック ポット ドラクエ 11oroshiri.
Poroshiri registered as a new variety
Developing varieties at ジャック ポット ドラクエ 11otato Research Center, Calbee Potato, Inc. (Hokkaido)
Promoting science-based cultivation technology
ジャック ポット ドラクエ 11albee Group is promoting the use of agricultural platforms that link information related to contract producers, potato fields, cultivation, storage, and weather.
One of the examples undergoing verification trials is a smartphone app that provides producers with suggested irrigation* times based on data provided by soil moisture meters installed in potato fields.
* Irrigation means ジャック ポット ドラクエ 11ractice of supplying water to crops.
Soil moisture meter installed in a potato field
Comparison of irrigated and unirrigated land when irrigation is optimized by the use of soil moisture meters
Reducing agricultural labor
Japan has a low food self-sufficiency rate of 38%* calculated on a calorie basis. One of ジャック ポット ドラクエ 11ontributing factors is the fact that the nation’s farming population is decreasing every year. Reducing workloads and stabilizing Farmers’ incomes in order to increase the number of farmers is a serious social problem.
Potatoes are a particularly labor-intensive crop. ジャック ポット ドラクエ 11albee Group has provided a broad range of cultivation and harvesting support methods to help reduce the workload of contract producers. One form of such support is our contractor business. By introducing the use of large machinery, we are helping farmers with the more labor-intensive harvesting tasks and consequently increasing the amount of planted acreage of potatoes.
* “Japan’s Food Self-Sufficiency Rate 2023” by the Ministry of Agriculture, Forestry and Fisheries
Two-row harvesters capable of harvesting two planted furrows simultaneously.
Expanding potato production areas
Torrential rains, typhoons, and droughts are increasing in severity each year due to climate change. ジャック ポット ドラクエ 11otato harvest was severely impacted by the typhoon that struck Hokkaido in 2016 and by the drought in 2021. To address the risks that climate change poses to potato procurement, the Calbee Group is making efforts to expand our farming areas in Hokkaido and expand new potato production land in places such as Tohoku and Kitakyushu.
Promoting agricultural sustainability in collaboration with stakeholders
Partnership agreement with the Hokuren Federation of Agricultural Cooperatives
Calbee has entered into a partnership agreement with the Hokuren Federation of Agricultural Cooperatives (“Hokuren”) to promote potatoes and other agricultural produce grown in Hokkaido. We are collaborating to expand potato cultivation, coordinate storage and logistics, and develop new products.
By making good use of our strengths and theirs through ジャック ポット ドラクエ 11artnership, we seek to build a collaborative business model that promotes agriculture in Hokkaido as well as in the rest of Japan.
Since 2021, CHIPS NEXT Yokunetaimo Kitaakari made with Hokuren’s original potatoes have been sold on the Calbee official online shop Calbee Marche and at some Calbee Plus stores as the first product launched in celebration of ジャック ポット ドラクエ 11artnership.
We launched two products, Ajiwai miino Hokkaido-Grown Soy Yukihomare Salt Flavor and Ajiwai miino Hokkaido-Grown Red Bean Kitaroman Mildly Sweet Flavor in February 2022. Our third product launch was miino Soy Salt Flavor in January 2023 and as a fourth product launch in September 2023. Our fifth product launch was CHIPS NEXT Hokkaido-Grown Red Beet and CHIPS NEXT Red Beet & Framboise in November 2023. All of these products were carefully made with ingredients produced in Hokkaido and sold in limited quantities. By launching Calbee products jointly developed with Hokuren, we are able to make an ongoing continuous contribution to ジャック ポット ドラクエ 11romotion of agriculture.
