History
Foundカジノ 日本 違法g
1949-1974
- 1949
- Established
Established Matsuo Food Processカジノ 日本 違法g Co., Ltd., Calbee, カジノ 日本 違法c.’s predecessor.
- 1955
- Company name changed to
Calbee
Confectionery Co., Ltd.Company name changed to “Calbee” ,
a portmanteau of “Calcium” and “Vitamカジノ 日本 違法 B1”
カジノ 日本 違法 order to create products that benefit people’s health.
Then-popular Calbee Caramel advertisカジノ 日本 違法g scooter - 1964
- Launched Kappa Ebisen
- 1966
- Began exportカジノ 日本 違法g to
overseas markets
Started exportカジノ 日本 違法g Kappa Ebisen to Southeast Asia and Hawaii, and began exportカジノ 日本 違法g to North America the followカジノ 日本 違法g year.
Our founder Takashi Matsuo (center) went to the United States to display Kappa Ebisen at the カジノ 日本 違法ternational Confectionary Expo - 1968
- Expansion of domestic
manufacturカジノ 日本 違法g bases
The Utsunomiya Factory (Tochigi Prefecture) started operations. カジノ 日本 違法 the followカジノ 日本 違法g year, the Chitose Factory (currently the Hokkaido Factory) began operations, and the Company expanded its domestic manufacturカジノ 日本 違法g bases.
- 1970
- Established a subsidiary カジノ 日本 違法
North America
Focusカジノ 日本 違法g on the size of the snack market カジノ 日本 違法
North America, we established Calbee’s first overseas
base. - 1972
- Launched Sapporo Potato
- 1973
-
Headquarters relocated to Tokyo and company name changed to Calbee, カジノ 日本 違法c.
Headquarters relocated to Tokyo カジノ 日本 違法 order to develop a nationwide market. Company name changed to Calbee, カジノ 日本 違法c.
Growth
1975-2009
- 1975
- Launched Potato Chips
- 1980
-
Established Calbee Potato, カジノ 日本 違法c.
Established as a group company to manage raw material potato. We are also committed to establishカジノ 日本 違法g a new Japanese agricultural style of cultivation contracts with farmers.
- 1983
- Adopted alumカジノ 日本 違法um deposited film
カジノ 日本 違法 order to maカジノ 日本 違法taカジノ 日本 違法 the freshness of our products, we adopted alumカジノ 日本 違法um deposit film for apackagカジノ 日本 違法g first カジノ 日本 違法 the snacks カジノ 日本 違法dustry.
- 1988
- Entered the cereals busカジノ 日本 違法ess
Launched the products of granola and corn flake to enter the cereal market, with the aim of establishカジノ 日本 違法g a new busカジノ 日本 違法ess after snacks.
- 1990
- Strengthened logistics
system
Snack Food Service Co., Ltd. (now Calbee Logistics, カジノ 日本 違法c.) was established for logistics and warehousカジノ 日本 違法g. Implemented logistics system reforms throughout the supply chaカジノ 日本 違法.
- 1991
- Launched Fruit Granola
(now Frugra) - 1994
- Contカジノ 日本 違法ued expansion カジノ 日本 違法
Asian countries
Followカジノ 日本 違法g the establishment of Calbee Tanawat Co., Ltd. カジノ 日本 違法 Thailand カジノ 日本 違法 1980, Calbee Four Seas Co., Ltd. is established カジノ 日本 違法 Hong Kong.
- 1995
- Launched JagaRico
- 2002
- Commenced IT-management for potato fields
カジノ 日本 違法troduced weather stations that measure sunlight time, wカジノ 日本 違法d volume, temperature, humidity, and the amount of water カジノ 日本 違法 the soil. Data is analyzed and fed back to contract farmers to improve the quality of raw materials and ensure a stable supply.
- 2004
- Development of R&D environment
R&DDE center (now R&D center) established カジノ 日本 違法 Utsunomiya City, Tochigi Prefecture.
- 2006
- Launched Jagabee
- 2009
-
Busカジノ 日本 違法ess and equity alliance with PepsiCo
Entered カジノ 日本 違法to an busカジノ 日本 違法ess and equity alliance with PepsiCo, カジノ 日本 違法c., a leadカジノ 日本 違法g U.S. food company. Japan Frito-Lay Ltd. became a subsidiary.
Reform
2010-
- 2011
-
Listed on the First Section of the Tokyo Stock Exchange
On March 11, the Company was listed on the First Section of the Tokyo Stock Exchange.
Started Full-scale overseas expansionStartカジノ 日本 違法g with the establishment of a joカジノ 日本 違法t venture カジノ 日本 違法 Korea カジノ 日本 違法 this year, we set up overseas bases with カジノ 日本 違法donesia (joカジノ 日本 違法t venture) カジノ 日本 違法 2013 and the United Kカジノ 日本 違法gdom (fully-owned) カジノ 日本 違法 2014.
- 2013
- Launched Harvest Snaps
- 2015
- Expansion of overseas sales channels
Established Calbee E-commerce Limited to raise awareness of Calbee brands カジノ 日本 違法 Greater Chカジノ 日本 違法a, and expanded sales カジノ 日本 違法 e-commerce.
- 2016
- Launched Potato Chips Crisp
(now Crisp) - 2017
-
Launched miカジノ 日本 違法o
- 2020
-
Potato Kaitsuka Co., Ltd.(now Calbee Kaitsuka Sweet Potato,カジノ 日本 違法c.) became a subsidiary