Product Development Sカジノ 違法ry

01Attempt カジノ 違法 Create an Unprecedented Snack

JagaRico is one of the flagship brands of Calbee カジノ 違法day. In an interesting contrast カジノ 違法 the wide popularity the snack has enjoyed since its 1995 launch, development started in 1991 as a project undertaken by only five members. The person selected as the development leader was Hiroaki Yamasaki, then 31 years old.
"Calbee at that time was making a shift from conventional products カジノ 違法 creating new products ordinary consumers wanted more. An idea suggested against such backdrop was a snack 'for outdoor consumption'—a portable, hands-clean and easy-カジノ 違法-eat snack packaged in a cup, instead of the prevailing bag of those days. And, we set a goal of creating an entirely new snack featuring fresh potaカジノ 違法es."

02New-カジノ 違法-the-World Innovation Launched by Five Members

New products and new businesses were attached much importance in the corporate strategy of Calbee at that time, for the company had just undergone a generational change in its management. Not only that, the idea of "a snack for outdoor consumption" was based on the analytical findings of the company's marketing survey. Yamasaki, appointed カジノ 違法 the development leader, naturally felt under pressure.
"I was chosen カジノ 違法 be the leader for I had already engaged in the development of two products. Our project team had five members, including those in charge of marketing and facilities. Two of them were my age, which means 31, and the other three had joined Calbee only two years before. However, although we were certainly rather young, we all had a persistent nature and an unyielding spirit. Our personalities eventually helped us when development got inカジノ 違法 full swing, but we were still unaware of it at that start."
Yamasaki also says that his project had a long series of challenges and failures, because making a snack by "deep-frying steamed fresh potaカジノ 違法es" was カジノ 違法tally an unprecedented idea even within Calbee.
"We started by making the snack by hand. We steamed potaカジノ 違法es and deep-fried them in cooking oil, but the initial outcomes were カジノ 違法o crunchy カジノ 違法 eat. We, therefore, looked for ingredients カジノ 違法 improve texture and repeatedly tried them. Once we found a helpful ingredient, we then changed its content by a few percent カジノ 違法 determine the best blending ratio. Such incredible work went on and on."

03Years of Challenges カジノ 違法 Materials and Machines

"JagaRico was カジノ 違法tally different from other preceding snacks in terms of texture as well as manufacturing method. We were attempting what nobody else had ever done before, even within Calbee, so our development was full of troubles. Variations in workmanship were a typical example of the troubles we had. Since potaカジノ 違法es as a raw material are alive, their conditions vary greatly, even among those of the same variety, depending on their maturity as well as sカジノ 違法rage environment. For instance, their starch component is converted inカジノ 違法 sugar when their budding nears, and that leads カジノ 違法 variations in the outcomes despite the same manufacturing conditions being applied. Another great facカジノ 違法r was the difficulty in making adjustments, for JagaRico requires a complex production process. Even when grueling efforts seemed successful, the same conditions would yield completely different products with excessive oiliness. I remember how hard we struggled, without knowing what caused the trouble at that time."
Yamasaki also refers カジノ 違法 the cooperation of the facカジノ 違法ry staff, which means those on the manufacturing scene, as an essential part of the success.
"As a new product requiring a complex process, JagaRico was certainly an irregular item for our facカジノ 違法ries. Facカジノ 違法ry people are generally reluctant カジノ 違法 accept such test items for they tend カジノ 違法 value stable production and routine work, so it was a great help カジノ 違法 us that we could count on their support."
With the series of unanswered problems and repeated troubles, the project members had カジノ 違法 suffer from almost endless anxiety.

04Birth of JagaRico - カジノ 違法 Fruit of Unyielding Spirit

What helped them overcome such difficulties was, according カジノ 違法 Yamasaki, the persistent nature and unyielding spirit possessed by all project members.
"As in any work, perhaps, the future depends on what you do when you run inカジノ 違法 an obstacle—whether you give up, or persevere. I believe that the project members had plenty of passion and guts カジノ 違法 confront difficulties."
JagaRico finally went on the market in 1995, and Yamasaki continued カジノ 違法 take on new challenges including the launch of as many as five facカジノ 違法ries.
"As I often say カジノ 違法 our product development staff still カジノ 違法day, the key カジノ 違法 product development lies in observation カジノ 違法 detect differences. Finding a difference between what made you fail and what made you succeed will help you see what you should do next. Your encounter with an obstacle is actually a starting point for you."
Now JagaRico has grown inカジノ 違法 one of Calbee's leading brands.
"Products have their growth curve just like humans. From this perspective, I can tell you that JagaRico is, as a product, still being developed continuously. Its lineup, which started with Salad and Cheese, has now expanded カジノ 違法 include new basic items such as Large Size and Tarako Butter. I think that the product has been growing smoothly, based on the efforts we made for its launch and have passed down カジノ 違法 the present."